8 - 30 July 2019 | Domino Houses Billboard, Bounds Green Road, N22 8YB
Wouldn't you like to move in a different direction? The Goddex is a biotechnical entity composed of drill bits, surveillance, globes and an orchidaceous shell, operating as a digital cottage industry and advertising services, from karma laundering to the spiritual righting of wrongs. Let the Goddex listen to your desires: direct message your wishes to 65goddex65 on Instagram now.
In this work, soft/WALL/studs explore the form of billboard and banner advertisement. They use linguistic and aesthetic cues for transcendence and mysticism, recalling advertisements seen regionally and online for spiritual services and cults. Much commerce is built around spiritual services such as the religious tradition in Singapore of burning paper offerings or effigies (kimzua). With the seamless shift of advertising into digital platforms, 65goddex65 explores how networks such as WhatsApp and Instagram, riddled with commerce and entangled with the spectre of personal desires, become channels for belief, hope, motivation and action.
The billboard artwork will be accompanied by a digital commission for online project space SKELF to be exhibited on http://www.skelf.org.uk/ between 17 July – 22 October 2019.
Sunday 14 July 2019, 1-4pm
Domino Houses Billboard, Bounds Green Road, N22 8YB
Join us for drinks and a 'burning cyber-ritual’ to accompany Singapore-based collective soft/WALL/studs' new billboard artwork ‘65goddex65’.
soft/WALL/studs is a collective project based in Singapore involving artists, writers, filmmakers, art workers, and researchers. Its various formats include exhibitions, hosting, support, resource sharing, research, writing, détournement, game-making, teaching and collaboration.